EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
**Main PV** adopts a 3D-to-2D "illustrative" style, expanding on the theme of "wanting to open a boutique shop" with the core concept of "now preparing for business." From the owner's subjective perspective, it captures a series of actions to fully express the journey from "wanting to open" to "actually opening a boutique shop."
The teaser employs a more innovative and minimalist approach, overlaying 2D animated typography on real-life boutique footage to convey key messages.