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2024 Xiaohongshu Mid-Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners

2024 Xiaohongshu Mid-Autumn Festival gift box

CompanyRedbook Technology Limited

Lead DesignersREDesign@小红书

Design TeamLiang Wang,Huiru Jiang,Qi Lu,Zhiming Peng,Zhaozhan Dong,Wei Fu,Ya Li,Qi Wang

ClientXiaohongshu

Prize(s)Gold in Packaging / Product Packaging

Project LinkView

Entry Description

The design embraces a Chinese retro aesthetic, drawing inspiration from traditional patterns that symbolize auspicious blessings. Using modern graphic design techniques, we reinterpreted folk customs with contemporary flair to align with Xiaohongshu’s trendy style. Iconic Mid-Autumn symbols—rabbits and osmanthus trees—are prominently featured throughout the packaging.