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小红书设计周&设计大赛品牌体系, Redbook Technology Limited | International Design Awards Winners
小红书设计周&设计大赛品牌体系, Redbook Technology Limited | International Design Awards Winners
小红书设计周&设计大赛品牌体系, Redbook Technology Limited | International Design Awards Winners
小红书设计周&设计大赛品牌体系, Redbook Technology Limited | International Design Awards Winners
小红书设计周&设计大赛品牌体系, Redbook Technology Limited | International Design Awards Winners
小红书设计周&设计大赛品牌体系, Redbook Technology Limited | International Design Awards Winners
小红书设计周&设计大赛品牌体系, Redbook Technology Limited | International Design Awards Winners

小红书设计周&设计大赛品牌体系

CompanyRedbook Technology Limited
Lead DesignersREDesign@小红书
Design TeamChenjing Zhang,Zijian Chen,Biyun Zheng,Yiyin Luo,Huihuang Li,Zhaozhan Dong
ClientXiaohongshu
Prize(s)Gold in Advertising / Promotion / Key Art
Project LinkView
Entry Description

RPDC Design Week is an IP event launched by RPDC in 2021 to focus on design discussion and communication.In 2024, we held the lnAward as an event for RPDC Design Week, and the relationship between the two is reflected in the logo design.
Based on the logo symbol, we developed a hierarchical visual system for RPDC Design Week that progresses from the logo mark to its abbreviated and full-name versions, applying it across interfaces of various scales.
InAward responds to "ln, be here" in logo design, intui-tively expressing the concept of "Life creativity exists in design”.