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Integrated design and communication strategies were developed for the “Nocheztlicalli” museum—now Casa de la Grana—in Oaxaca de Juárez, focused on the dissemination and preservation of cochineal. A new visual identity was created, drawing from local graphic heritage, regional construction systems, and accessible materials, balancing tradition and science. In addition, a communication strategy was defined to increase visibility, attract diverse audiences, and connect the visitor experience with the museum’s production activities.