A visual campaign was designed and developed for Parque Ecológico Chipinque, aligned with its core values of conservation, sustainability, and environmental education. Based on an analytical process, a renewed visual identity was proposed, balancing the natural richness of the environment with clear and adaptable communication. The visual system includes editorial materials, digital assets, and promotional content. This proposal strengthens the park’s presence across physical and digital platforms, positioning it as a reference in sustainable tourism and environmental education.