EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Cocina Calakmul is a transdisciplinary project from Universidad Iberoamericana in Mexico, developed by the Centrus group to recover the region’s biocultural culinary heritage as a livelihood for youth. The challenge was to build identity, community, and belonging through design. MESA Calakmul is a sensory brand inspired by local culture, ingredients, and traditions—integrating graphic, olfactory, and tactile elements to position Calakmul as a tourist destination through an authentic, cultural experience.