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Education that moves you forward – discover your path (VHS campaign), Gastdesign | International Design Awards Winners
Education that moves you forward – discover your path (VHS campaign), Gastdesign | International Design Awards Winners
Education that moves you forward – discover your path (VHS campaign), Gastdesign | International Design Awards Winners
Education that moves you forward – discover your path (VHS campaign), Gastdesign | International Design Awards Winners
Education that moves you forward – discover your path (VHS campaign), Gastdesign | International Design Awards Winners
Education that moves you forward – discover your path (VHS campaign), Gastdesign | International Design Awards Winners

Education that moves you forward – discover your path (VHS campaign)

CompanyGastdesign
Lead DesignersWolfgang Gast
Design TeamEvelyn Zerbe, Wolfgang Gast
Clientvhs Langenfeld / Rhld.
Prize(s)Bronze in Advertising / Promotion / Posters
Entry Description

The “Volkshochschule“ (VHS) is a nationwide municipal educational institution and around 80% of Germans are familiar with it. An image campaign was developed for VHS Langenfeld to highlight the personal benefits of participating in VHS courses. Core message: expanding one’s horizons and personal development. This is visualized with coin binoculars, as a symbol for focus, change of perspective and diverse personal development. The texts play on common German idioms, creatively linked to the binoculars metaphor.