EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
This gift box, themed on the “music farm”, innovatively shapes like a retro cassette player common in the 1960s. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, instantly evoking strong emotional resonance. Details like knobs and frequency dials, paired with the IP character brown eared pheasant, and illustrations of typical elements in the 60s-80s, show retro charm and offer an immersive experience. By ingeniously blending natural flavor with nostalgia for the era, the box elevates the agricultural product to a tangible vessel of collective memories.