EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
This brand is aimed at all those who need breakfast, and the theme is ‘Branding Design Research for a New Form of Breakfast.’ It is inspired by my personal experience of fainting due to not having breakfast, which arouses the public's attention to the importance of breakfast. The brand is based on the concept of ‘let everyone have a good breakfast on time,’ providing convenient, nutritious, and fast breakfast service. Through interesting and friendly visual design, the brand attracts young people and advocates healthy eating habits, making breakfast the first step to a better life.