Casa "DOVA" ... emotion in the center

CompanyAM+D studio alessandromarchelli+designers
Lead Designer
Project LinkView
Prize(s)3rd Place in Interior Design / Renovation
Entry Description

The historic center, a pedestrian street, a building of 700 stones, courtyard, houses of Railing ... This is "Casa DOVA".

Turns, while maintaining the architectural structure, comes alive as the newest. Characterized in a mixture of emotions.

An austere corridor turns accompanying the entry in "Casa Dova" a path "sensory", built on the basis of provocation of latent impressions, which exist in all of us. Stirring up, in a setting almost sterile, muffled, disturbing, absolutely took irregular shapes, a whirlwind of memories, thoughts, gestures, perhaps forgotten but always present. Playing, taking almost around the individual, with the light that enlightens, but not as points of reference. Molding, with innovative materials, technologically perfect and perfectly integrated, images of "old" city and beautiful.

The stairs are returning to their natural beauty. Highlighting the original stone steps. Floors that come to life in warm colors of oxidized bronze, the walls healed that regained their ancient splendor with special effects working now disappeared. Vaults of the past that found the light. New ceilings that seem to spring from nothing remained suspended in the void of the stairs, wrapped in that tiny mystery of embarrassment curves modeled and shaped beam of light as if to support desired, making the scenery even more spectacular. Small elements of the now hidden by too many interventions without logic, emerge proud. Bringing with them extraordinary signs that architecture "Masters" have passed and that now find themselves, putting them into prominence, their youth. Combining the original splendor with the knowledge, technique and the utopia of the emotions, that was once wonderful dexterity, in a surprising setting of modernity "old" and unique.


Alessandro Marchelli, Chief Designer

Interior and Industrial Designer, Art Director, consultant in public and private fields, specialized in Brand Vision, Management, Concept Design, Design Development.

From 1990, founder and director of the design company AM+D - Alessandro Marchelli + Designers
an international and multicultural company, focused on sensory interior architecture and creative and experimental design.
Philosophy Of The Company:
With its unconventional inventiveness, the AM+D - Alessandro Marchelli + Designers company creates atmospheres, situations and feelings sometimes with a provocative attitude and in contrast with the outside world, not for a taste for going in the opposite direction but aiming at producing long-lasting sensations and emotional suggestions.

• His projects of interior, contract, industrial and exhibit design, graphics and communication show the “exhaltation of the senses” which always pervades his acts and his ideas, focused on bringing design to the heart, the eyes and the mind of everyone.

Characterized by winding and rounded shapes, his design goes provocatively against minimalism, models, research continues in the contemporary world, and in the ongoing merger between wonder and convenience

o "... Let yourself be driven in a dream, where light is the essence of your senses and emotions.
o Be amazed by a gesture, fall in love every moment, appreciate the mix of sound and silence, curves and waves, light and shadow, solid parts and empty spaces, colors and non-colors, transparency and opalescence, not for fun but as a true lifestyle.
o A new point of view focused on the world of senses, free from traditional constraints, adjusted to complex simplification and targeted to the exaltation of sensations”

In his career he signed several projects of interior design and fitting-out for both domestic and work environments. He designed industrial design objects for major Italian companies and his interior design projects have often been published on magazines related to design and interior architecture.

Studying and striving for perfection are the essential requirements of the philosophy of the company, the base to find innovative solutions and create spaces that with their uniqueness and charm can give shape to the customer's passions, by modeling the environment with inventiveness.
He is aware of the need to highlight the potential of every project to provide the greatest livability together with a new and customized aesthetic quality.

Translating imagination into reality: this is our art and our way of thinking