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AUDI APP, SAIC VOLKSWAGEN AUTOMOTIVE CO., LTD. | International Design Awards Winners

AUDI APP

CompanySAIC VOLKSWAGEN AUTOMOTIVE CO., LTD.

Lead DesignersWeizhi Yu, Yun Lu, Xia Liu, Yi Yang, Hanjie Yao

Design TeamHaijia Wang, Weizhi Yu, Yun Lu, Xia Liu, Yi Yang, Shuxin Li, Jiajun Chen, Mengchao Ai, Ying Chen, Jinmei Liu, Hongwei Luan, Yingsong Li

Prize(s)Gold in Multimedia / Mobile / Web Application

Project LinkView

Entry Description

The AUDI APP, driven by “smart interactive experience”, redefines the traditional role of automobile apps to create a smart system that connects users, vehicles, the brand, and the community. Through the integration of AI Intelligent Assistant, a gamified reward system, and sustainable interaction mechanisms, it covers services across full vehicle lifecycle—from browsing and test drives to purchase, usage, and maintenance, reshaping the digital interaction between users and the brand and helping users shift from consumers into co-creators.