EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Share on Social Media
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners
Yellowstone Market Branding and Wayfinding Signage Design, BaoYi Advertising Enterprise Co., Ltd. | International Design Awards Winners

Yellowstone Market Branding and Wayfinding Signage Design

CompanyBaoYi Advertising Enterprise Co., Ltd.
Lead DesignersLee Yi Chiao
Design TeamLiu Chia Ling / Wan Jhe Yu / Tsai Shu Hsia
ClientNew Taipei City Government Market Dept.、Yellowstone Development Co., Ltd.
Prize(s)Bronze in Advertising / Promotion / Signs / Exhibits / POP
Entry Description

The Yellowstone Market branding and wayfinding signage design merges Taiwanese vernacular aesthetics with subtle references to the Lin Family Mansion and Garden.
Key features—such as curved rooflines, decorative grilles, and vintage-style typography—help reshape the market’s visual identity with clarity and charm.
The wayfinding system, inspired by everyday local scenes, incorporates thoughtful materials and refined forms to enhance navigation while conveying cultural depth—redefining the market as a warm, familiar, and easily recognizable public space.