EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Gorae Soju is a soju(traditional Korean liquor) brand based in Berryville, VA, USA.
This project included the label design for the summer limited-edition "Lemonster"(lemon flavored soju), the can design, and the promotional video design.
"GORAE" means "whale" in Korean. To reflect the brand’s youthful and vibrant image, illustrations featuring the brand’s whale mascot and the refreshing essence of lemon were created using lively fresh colors. The design moves away from the minimalistic style commonly seen in traditional soju labels, aiming to achieve a more stylish and dynamic visual identity.
IDA Graphic Design Subcategory Winner Packaging-Beverage Packaging (Gold)