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For the debut EP release from Western Australian musician Rosscoe Frantz, Fong Studio worked together with the artist and management to develop a series of icons representing different songs from the album. When combined, these icons would come together to create one key visual and become the cover for the EP, as well as the hero visual for merchandising.
Along with the icons, part of the creative direction was establishing the type of photography and videography. The key factors were the 'dream-like' visuals as well as natural landscapes, which were often combined to create surreal visuals.