Our conceptual packaging for ABB E-mobility blends sustainable design with functionality. Focused on circular design, we used recycled and recyclable materials to minimize environmental impact. The packaging is not only visually distinctive, but also designed for easy reuse and repurposing, enhancing its lifecycle. Its intuitive layout simplifies the unboxing process for users while aligning with ABB’s values of innovation and sustainability. This Project showcases a balance of creativity and eco-responsibility, positioning it as a standout in the electric mobility sector.
IDEA DESIGN is a strategic design and product development company.
We create experiential products and services that seamlessly connect the digital and physical worlds. Our approach puts clients and users at the heart of every process, covering all stages involved in bringing a project to life.
Each project is an opportunity to unlock the growth potential of innovative companies and start-ups. We design products and services that not only meet user needs, but also drive our clients' business goals.
Our work has been recognized with some of the most prestigious international design awards, including:
iF Design Award 2025, 2024, 2023 (x2) and iF Gold Award 2022
German Design Award 2025
Red Dot Design Award 2024 (x3) and 2022
NY Product Design Awards 2024 (x2) and 2023
A' Design Award & Competition
SIT Furniture Design Award 2024
BIG SEE Product Design Award 2024
Bronze Pentawards 2024 and Pentawards Gold 2022
Premios Futuro ESG Industria
WorldStar Packaging Award 2011
Liderpack Award
D&AD Award 2009
Best Business Entrepreneur 2007