EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Brief: Create a bold, eye-catching packaging and campaign of our choice - I chose Lily's Bakes—a bakery that breaks the rules of traditional baking. Focus on Lily as a fearless, creative baker who mixes classic treats with unexpected flavors and flair.
Outcome: A monochrome, character-led identity that blends playful illustrations with strong typography. The visual storytelling positions Lily as both baker and rebel, appealing to a young, trend-conscious audience craving personality, flavour, and fun in their treats.