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Truck Tales, Acumen Creative Studio Pvt Ltd | International Design Awards Winners

Truck Tales

CompanyAcumen Creative Studio Pvt Ltd

Lead DesignersNaveed Hussain, Yash Prajapati

Design TeamCreative Strategy - Shweta Malhotra, Hemant Mathur; Copywriting - Satyanand Gupta; Art - Kush Chauhan, Rahul Rai

ClientTrucksUp

Prize(s)Silver in Advertising / Promotion / Posters

Entry Description

TrucksUp tackled the lack of trust and awareness between truckers by turning trucks into moving billboards. Using outdoor ads with a twist, we created a custom typeface inspired by Indian truck art, echoing bold serifs and ornamental flair seen on highways. Paired with witty Hinglish slogans, the typography spoke the truckers’ language, building an instant connection. Each truck became a moving billboard of pride and authenticity, transforming type into tribute and advertising into cultural respect.