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The Laemmle Theater rebranding project focuses on revitalizing a historic niche cinema known for showcasing independent, foreign, and art films.
My goal was to attract a younger, diverse audience while respecting its tradition of showcasing independent and foreign films. I led the project from concept to execution, from logo redesign to advertising campaigns, establishing a cohesive identity.
This project inspired me to reimagine traditional brands by striking a balance between honoring the history of the brand and innovative design.