EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
I created a new brand of children's toys that reflects the unique culture of Berlin, while celebrating Germany's rich tradition of handmade wooden toys. I was responsible for the entire brand development process, including market research, logo design, store identity, packaging design, and digital presence.
This project reflects my ability to create a new brand concepts from scratch, combining cultural insights with a playful visual language.
By using the help of AI and editing each image, I created a collection that tells a story about the authenticity and craftsmanship that sets these toys