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Magenta AI, Deutsche Telekom | International Design Awards Winners

Magenta AI

CompanyDeutsche Telekom

Lead DesignersDeutsche Telekom Design & Customer Experience

Design TeamAlexander Åhnebrink, Maximilian Stiegler, Varun Prabhakar, Martin Valentin Faragó, Sascha Lee, Deutsche Telekom Consumer AI Team

ClientDeutsche Telekom

Prize(s)Silver in Multimedia / Mobile / Web Application

Project LinkView

Entry Description

Magenta AI integrates AI services into Deutsche Telekom's existing customer apps “MeinMagenta” and “OneApp”. It provides access to AI tools without requiring separate applications. The integration addresses the challenge of making AI technology accessible to a broad user base through familiar Deutsche Telekom interface patterns. The visual design extends our brand design with AI-specific components. Typography, color usage, and iconography follow established brand guidelines while accommodating new interaction models required for AI services – maintaining brand consistency and UX quality.