EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
OneExperience is the new digital experience for our customers. It establishes a unified digital design identity across Deutsche Telekom's global product portfolio. This consistent identity creates recognition and familiarity for customers regardless of which digital touchpoint they encounter, whether accessing mobile applications, web portals, or television interfaces. Users experience the same design principles, color schemes, typography, and interface behaviors across all digital products – reducing learning curves when switching between services.