EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The NFL’s Total Wellness program supports players, families, coaches, and clinicians in managing mental and physical health. Responding to rising awareness and player needs, we created refined messaging and an inviting design approach to a suite of new materials for the brand to promote self-care, mindfulness, and mental health. With accessible, actionable, and engaging communications, we encouraged open dialogue and advanced a culture rooted in health and wellness.