EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The launch conference for the new BMW X3 model was a stunning display of innovation, featuring dynamic lighting, multi-resolution LED screens, and interactive floor projections to create an engaging sensory experience. A key highlight was the intelligent lighting control system, which synchronized lighting, imagery, and vehicle movements using time code, resulting in seamless and captivating effects. This sophisticated use of lighting, rich in color and depth, not only showcased BMW's technological prowess but also elevated the brand's identity.