in the past few years, paper books are becoming increasingly sophisticated and ingenious. In another word, books are at risk of being over-designed, which keeps them away from readers. Designer hopes that books can be touched and read more and the distance between books and readers should be shortened. Therefore, he created this design to convey the concept that "books should be lovely". In order to show the cuteness of books, schematic book shapes are used to form a "baby schema",like face that contains big eyes and exaggerated red lips.
Born in 1990, Shanghai, China. Learnt and developed graphic design skill in Osaka, Japan.Studied under Prof. Takahashi Yoshimaru. Xin Chen is mainly engaged in typography design that based on Chinese characters. His design style combines the aesthetics of China and Japan, gradually forming his own unique graphic language, and to show the beauty of Chinese character design to the world.