EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Difficult. Uncomfortable. Awkward. Yes, this A3 printed publication is designed to feel exactly that, reflecting the status quo where Australian women are disadvantaged by the gender pay gap.
The twin publications, executed in bold aposematic yellow, black and white, were conceived to draw as much attention to themselves—and the issue—as possible.
By removing the A4 inner publication to read in greater detail, the A3 work—full of provocative poster-like spreads—is hung on the wall, aiming to trigger thought, encourage conversation and enliven action towards closing the gender pay gap.