EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Inspired by "Cat Bubble," the logo design uses the cute pet economy to create a youthful, relaxing, cat-loving tea store image. With a simple, fun style, the logo features a lively, rounded font, where letters "A" and "P"incorporate cat-ear shapes. This connects the brand's emotion to its core services (cat adoption, drink, supplies) and pet-friendly nature.The brand uses green for healthy tea and bright yellow, and extends the design with varied, fun cat illustrations. This storytelling approach engages consumers, distinguishes the brand visually, and reinforces recognition and memory points