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Showroom with AR Experience – Filzfabrik Fulda, Lehanka Kommunikationsagentur | International Design Awards Winners

Showroom with AR Experience – Filzfabrik Fulda

CompanyLehanka Kommunikationsagentur

Lead DesignersKai-Uwe Lehanka

ClientFilzfabrik Fulda GmbH & Co KG

Prize(s)Silver in Advertising / Promotion / Signs / Exhibits / POP

Project LinkView

Entry Description

A showcase of concept-driven design: In the showroom for Filzfabrik Fulda, technical felt becomes the star of a space where analog material meets digital depth. Augmented Reality adds an interactive layer to the showroom, connecting physical materials with product data, pricing, and brand communication. The minimalist spatial design, tactile surfaces and curated flow turn a B2B setting into a branded design experience.