EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Shaketown Brewing is a brand built on myth, not memory. With almost no historical record to draw from, Very Polite crafted a full identity from invented lore—imagined businesses, characters, and events—bringing a forgotten township to life. From packaging to digital storytelling and in-brewery activations, every touchpoint draws audiences into Shaketown’s fabricated past, proving the power of place-making through narrative-first design.