EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
CrunchUp is a conceptual roasted nuts brand designed to bring fun, freshness, and a sense of adventure to everyday snacking. The goal was to craft an engaging packaging system that stands out on the shelf while telling a playful story for each product variation.
Our motto is "No matter who you are or what you do, there’s always room in your day for a delicious, crunchy break."