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Vëlosummer, ampersand.studio | International Design Awards Winners

Vëlosummer

Companyampersand.studio

Lead DesignersGuido Kröger

ClientGeneral Directorate for Tourism of the Ministry for the Economy, Luxembourg

CreditsPhotos: Pancake! Photographie

Project LinkView

Entry Description

Vëlosummer “Discover Luxembourg by bike!”

Launched by the General Directorate for Tourism of the Ministry for the Economy and the Ministry for Mobility, the summer cycling-tourism initiative is combining sport, nature, and tourism.
In partnership with 67 towns, no fewer than 13 routes (covering more than 500 km) are available for locals and tourists to discover fascinating cultural attractions and to explore a range of breathtaking landscapes.

The campaign shows exactly those spots—from the cyclist’s perspective (WYSIWYG).
With the handlebars as the unifying element of the entire campaign.

Bio

ampersand.studio, that's award winning creative director Guido Kröger.

Awards and Prize

Guido Kröger — more than 90 international Design Awards, such as Red Dot Brands & Communication Design Award, German Design Award, iF Communication Design Award, ICMA International Creative Media Award, C²A Creative Communication Award, Muse Creative Award, DNA Paris Award, IDA Design Award, ED (European Design) Award, ADC (Art Directors Club Germany) Award, Joseph Binder Award Designaustria , D&AD Award, Good Design Award, Econ Award, ...