EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
This project seeks to transcend the boundaries of traditional cultural exploration by offering a comprehensive and multi-sensory immersion into New York's alcohol culture through a holistic and innovative approach. At its core, the project consists of a book, a series of visual cubes, and a curated collection of alcohol-related merchandise.
The inspiration for this endeavor arises from a deeply personal experience. On certain weekends, I find myself wishing to unwind at a bar with a leisurely drink, yet many of my friends are either allergic to alcohol or uncomfortable with the bar environmen