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Insomnia Cookies is a chain of bakeries primarily in the United States that specializes in delivering warm cookies, baked goods, and ice cream. Their primary differentiation factor is delivering products. The theme of this catalog is “Cookies Delivered”, and there are various applications throughout the catalog hinting at it. The cover resembles a delivery with one hand dropping cookies into another hand from behind the curtains. Diagonal lines throughout the grid of product spreads serve to bring movement, hinting at a delivery. Lastly, there is a spread which details how to order cookies.
Jacob Schirmer (2004) is an award-winning senior graphic design student at Texas A&M University-Corpus Christi. He is recognized by and has been selected for review by the American Advertising Awards and Communication Arts. He has 2 years of experience working various graphic design internships and is currently employed as an intern at a digital marketing agency called JSA. His skillset includes graphic design, packaging design, publication design, UI/UX, photography, copywriting, Photoshop, Lightroom, and more.
1 Silver Addy from the American Advertising Awards. 1 GDUSA certificate.