Lead Designer
Project LinkView
Prize(s)3rd Place in Print / Corporate Identity
Entry Description

An interactive identity for the Informatics-Lab explores the creative approach in design, science, research and outreach. The project aimed at communicating the idea of creativity as a perpetual process that fosters collaboration and insight. The visual identity would reflect the lab as a state-of-the-art open space that promotes collaboration. Dynamic, reflective and evolving, the identity should engage, inspire and represent creativity as a methodology for unrestrained explorations. Every time a new signature is generated, a software randomly reconfigures the typographic logo allowing it to playfully transform the 'i' in the matrix.


Kyuha Shim (Q) is a designer, researcher and PhD candidate at the Royal College of Art (RCA) in the department of Information Experience Design. He holds an MFA from the Rhode Island School of Design (RISD) in Digital+Media, and a BFA from Hongik University in Digital Media Design.

Q worked as a design researcher at the Jan van Eyck Academie (JVE) in Maastricht, Netherlands, with focus on rule-based design by use of computation. Prior to this, he was a research fellow / data visualisation specialist at the Massachusetts Institute of Technology (MIT) in SENSEable City Laboratory, and was a faculty member at RISD. He has also worked at LUST (NL) and Vinyl (KR) studios. His projects have been selected for various international design awards and featured in numerous publications and exhibitions.

Q works in the integrative and interdisciplinary realm of art, design and technology, with particular interest in the language of systematic and playful patterns in design & computation. Central to his practice is the use of data as the primary medium in creating a complete, narrative system informed and driven by integrated processes of visualisation, fabrication and installation.