EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
CHOYO, founded in Chengdu 2025, is a yoga platform offering efficient management solutions and rebranded franchising for small studios. Its wordmark merges Chinese and English, building a professional yet flexible identity that breaks industry stereotypes. The typography creatively integrates yoga poses through character structures, conveying balance, ease, and fun inherent in yoga.