IDA 2025 IS NOW OPEN FOR SUBMISSIONS!
Each year, the organization Asexual Outreach hosts a week-long event known as Ace Week. Ace is the shortened name for asexual. This project explores a new identity system for the event, including advertisement posters, event passes, and various merchandise. The design approach utilizes ace colors and bold, eye-catching typography. The typographic approach extends letters, connecting the lines of text and guiding the audience's eye down the page. These extended letters are highlighted, bringing more awareness to them, just like the event aims to do for the Ace community.