EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The sustainable watch packaging for Mühle-Glashütte combines luxury, environmental awareness and social responsibility. Made from 100% recycled paper and produced and printed in Germany, it helps reduce the carbon footprint and closes the cycle. A sophisticated wave design on the inside holds the watch securely in place - a stylistic paradox: steady on the wild ocean. A cord made from salvaged ghost nets, once a danger to sea creatures, completes the concept. This project combines sophisticated design, sustainable materials and social responsibility.