Trajectum Lumen itself is a ninety-minute walk in
Utrecht city centre combining light, art and storytelling.
Our goal was to brand the event. The brand had to be
equally entertaining and informative, and tell great
stories in a beautiful, visually appealing way. We came up
with a fictional character named Luman, Utrecht's Lord of
the Night, who would guide you through the city's dark
secrets. We made several promotional items like a map, a
branded city bus, flyers and lanterns and footsteps
throughout the city.