EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
In 2024, Yogi Tea launched a global marketing campaign to reconnect customers with nature and inspire mindful living. Focused on driving traffic to Yogi's new website, re-engaging lapsed contributors, and growing an email database—the campaign featured digital creative for paid media, social media, and email marketing. Celebrating nature’s wisdom, ingredient integrity, and Yogi's sustainable practices, the campaign paired stunning visuals with purposeful messaging to showcase Yogi’s premium offerings and foster community engagement.