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Architects LOCAL is a multidisciplinary firm offering a full range of architectural services. They sought a design that represented their offerings as a cohesive entity.
We developed a functional brand featuring a primary stationary logo, LOCAL, alongside a rotating typographic system highlighting their services. The typography uses three weights to establish hierarchy, and the logo symbol is enhanced with foil.
LOCAL's clients have embraced the new brand, which has led to success across its various service branches. Each maintains a unique identity under one master brand umbrella.
Ariel Freaner is the principal and founder of Freaner Creative & Design, with over 35 years of experience in creative development, illustration, and design. His award-winning, San Diego-based full-service firm offers creative, digital, and graphic design services to clients in North America, Latin America, and abroad. It specializes in web and app design, editorial and print design, brand development, online marketing, and 3-D development. Freaner Creative recently received several Graphis Awards, including platinum, gold, and silver, as well as two Emmy awards and four Emmy nominations.
EMMY, IDA, AIGA, Graphis, Davey, Telly, DNA Paris, Graphic Design USA, American Advertising Awards, The One Club for Creativity, IF Design, and World Brand Design Society among many others.