EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
This project for ANCIENT FUTURE, a jewelry brand founded by artist Qin Xu in 2020, aimed to build a digital presence that reflects the brand’s philosophy of transforming natural objects into unique, rule-breaking body accessories. As the lead designer, I developed seasonal campaigns, look books, and brand books, created custom campaign logotypes, and designed editorial layouts for digital newsletters and articles. Each element was crafted to reinforce the brand’s identity and engage its audience, successfully positioning ANCIENT FUTURE as an innovative leader in contemporary jewelry design.