Red Cross Binational Campaign

Donations give life to the Red Cross.

We developed a 3D character with friends, using an ambulance, a blood bag, and medicines.

The Red Cross collection container or collection can (Bote in Spanish) is unmistakable.

Since donations in that container sustain the Red Cross and, in a way, give it life, we created a campaign in which the collection container comes to life every time people donate. Donating to the Red Cross means "Giving Life to the Red Cross."

The character became so popular that he is now the Red Cross of San Diego (USA) and Tijuana (Mexico) spokesperson.

Ariel Freaner is the principal and founder of Freaner Creative & Design, with over 35 years of experience in creative development, illustration, and design. His award-winning, San Diego-based full-service firm offers creative, digital, and graphic design services to clients in North America, Latin America, and abroad. It specializes in web and app design, editorial and print design, brand development, online marketing, and 3-D development. Freaner Creative recently received several Graphis Awards, including platinum, gold, and silver, as well as two Emmy awards and four Emmy nominations.

EMMY, IDA, AIGA, Graphis, Davey, Telly, DNA Paris, Graphic Design USA, American Advertising Awards, The One Club for Creativity, IF Design, and World Brand Design Society among many others.