IDA 2025 IS NOW OPEN FOR SUBMISSIONS!
Share on Social Media
Beauty from within, Hakuten Corporation | International Design Awards Winners
Beauty from within, Hakuten Corporation | International Design Awards Winners
Beauty from within, Hakuten Corporation | International Design Awards Winners
Beauty from within, Hakuten Corporation | International Design Awards Winners
Beauty from within, Hakuten Corporation | International Design Awards Winners
Beauty from within, Hakuten Corporation | International Design Awards Winners
Beauty from within, Hakuten Corporation | International Design Awards Winners
Beauty from within, Hakuten Corporation | International Design Awards Winners
Beauty from within, Hakuten Corporation | International Design Awards Winners
Beauty from within, Hakuten Corporation | International Design Awards Winners
Beauty from within, Hakuten Corporation | International Design Awards Winners

Beauty from within

CompanyHakuten Corporation
Lead DesignersAki Ito
Design TeamSHISEIDO CREATIVE Co., Ltd.& HAKUTEN
Project LocationGinza, Tokyo, JAPAN
ClientSHISEIDO Co., Ltd.
CreditsPhoto:Masayuki Hayashi
Prize(s)Silver in Other Interior Designs / Temporary / Pop-up
Project LinkView
Entry Description

We designed a Christmas tree and wreath for the Shiseido Ginza Building, inspired by the traditional Japanese craft of the "Wagasa" umbrella. The design highlights the bamboo frame and decorative threads, typically visible only to the user inside, showcasing a unique beauty beyond its functionality. Wagasa is a sustainable product, repairable and reusable over time. After the display, its components were donated to a craftsman, ensuring they will be transformed into new umbrellas for semi-permanent use, reflecting the aesthetics of traditional Japanese craftsmanship and sustainability.