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PROCUS is a custom one-day diet brand that provides proper protein to 2030 amateur athletes.
Proper nutrition is essential for amateur athletes, but most are struggling with nutrition management, making it difficult to concentrate on exercise.
To address this issue, we have branded a customized daily diet that provides the right protein for individuals to easily consume in their busy daily lives.
Finally, the design concept symbolized the athletes' efforts and goals through the track and intuitively expressed the ingestion stage through numbers.