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DOONA X, MAISON LOTAN | International Design Awards Winners

DOONA X

CompanyMAISON LOTAN

Lead DesignersRoee Lotan

Design TeamAgency @maisonlotan, Creative Director @rolotan, Photographer @mariloudaube, Director of Photography @nickperronsiegel, Stylist @martiarcucci

ClientDOONA USA

CreditsPhotography: Marilou Daubé. Branding: Studio Roof

Prize(s)Silver in Multimedia / Social Media Campaign

Project LinkView

Entry Description

The DOONA X product line took seven years to develop, showcasing the meticulous planning and dedication that went into realizing this vision. The market launch featured a comprehensive brand movie and campaign created by MAISON LOTAN. This campaign highlighted the product’s unique features and luxurious design, specifically targeting style-sensitive parents. The brand movie focused on moments in parents' lives, demonstrating the product's value and innovative new features.