EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
According to the Korea Tourism Organization, Yangyang, ranked first in visitation growth in 2023, is facing severe over-tourism. The journey begins at home and offers a pleasant, enjoyable experience, not just a simple path. We plan to use highway billboards to share this message. Yangyang’s charm of "dynamic, refreshing, and freedom" will be shown through the satisfied expressions of those exploring its hidden treasures, conveying that everyone can have a fulfilling experience. T-MAP will recommend hidden routes and offer support cards, encouraging visitors to explore lesser-known areas.