Aura

The Aura outdoor light creates a unique and adaptable lighting experience for exterior spaces. Asymmetric cuts along its body cast beautiful, attractive light patterns on the ground, while interchangeable color filters beneath the light source allow for a spectrum of colorful effects. The top plate can be replaced with a bulb to provide an ambient light. This fusion of aura and ambient lighting adds a modern, dynamic touch to any environment, transforming outdoor spaces into visually captivating and mood-enhancing atmospheres.

I’m Seyedsajad Jalalsadat, a 24 year old industrial designer with a strong background in product development and design strategy. My journey began at an early age with a deep interest in automotive design, later leading me to study Industrial Design at Tehran Markaz University. At 15, I entered industrial environments, gaining hands on experience in manufacturing and market needs.
Since 2016, I have focused on creating user centered, innovation driven products. In 2023, I joined Hobo, where I began developing my professional path alongside my academic studies.

2024 , Bronze , A,Design Award , Como/Italy
2024 , Silver , NY Design Award , Newyork/USA
2024 , Bronze , International Design Award , LosAngeles/USA
2024 , Bronze , International Design Award , LosAngeles/USA
2024 , Bronze , International Design Award , LosAngeles/USA
2024 , Honorable Mention, International Design Award , LosAngeles/USA
2024 , Honorable Mention, International Design Award , LosAngeles/USA
2024 , Honorable Mention , Kioskedia Design Award , Tehran/Iran
2025, Best Young Artist Award, Creative Mastery Category, BYAA – California/USA
2025 , Silver , A,Design Award , Como/Italy