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Axel, Siyuan Ma | International Design Awards Winners
Axel, Siyuan Ma | International Design Awards Winners
Axel, Siyuan Ma | International Design Awards Winners
Axel, Siyuan Ma | International Design Awards Winners
Axel, Siyuan Ma | International Design Awards Winners
Axel, Siyuan Ma | International Design Awards Winners
Axel, Siyuan Ma | International Design Awards Winners

Axel

CompanySiyuan Ma
Lead DesignersSiyuan Ma, Bo Bao, Andi Zhou
Prize(s)Silver in Multimedia / Interface Design
Entry Description

Axel is a driving system aimed at empowering passengers in privately owned Level 3 & 4 autonomous vehicles (AVs). Research indicates widespread distrust and misunderstanding of
autonomous driving technology largely due to a lack of transparency and concerns over ceding control to a machine. Using image recognition AI, Axel addresses these issues by gathering and communicating real-time traffic information and offers interactive touchpoints tailored to different driving scenarios, allowing passengers to influence the vehicle's behaviors.