EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Our team was tasked with creating an awareness campaign to connect military personnel with Syracuse University’s Military Tuition Assistance Program. Through in-depth research, we crafted messaging and visuals that would present a Syracuse education as life-changing — not just cost-effective. The multichannel campaign was anchored by a video series featuring powerful student testimonials, combining dynamic visuals with a human interest component to truly engage viewers. To support this, we developed a campaign landing page to give audiences an actionable next step.