EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Milkmade is an all-natural, milk-based shampoo and conditioner line housed in a 100% recyclable, shower-safe carton. This product not only focuses on clean, natural ingredients but also on eco-friendly packaging to reduce plastic waste. The branding is based on a back-to-basics approach, blending relaxation with a modern, earth-conscious ethos. The pastel purple tone suggests relaxation and self-care, while the orange conveys warmth, vitality, and health. This distinctive color palette makes the brand visually memorable, a break from conventional green or neutral-toned eco-conscious products.