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Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners
Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners
Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners
Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners
Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners
Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners
Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners
Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners
Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners
Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners
Entering the world of music, NCPA Art Music Co., Ltd. | International Design Awards Winners

Entering the world of music

CompanyNCPA Art Music Co., Ltd.
Lead DesignersMa Xiaoteng
Prize(s)Gold in Advertising / Promotion / Record Cover / Artwork
Entry Description

The record packaging infused with distinctive visual elements brings listeners closer to the elegance of music. The materials, typography, technology, and binding make you surprised. The Chinese and English typefaces are transformed by strokes that are truncated from the upper line of the circular record. Approachable and flexible font keeps legibility and eases the stereotyped classical music as being overly serious and rigid. The record is concealed between two pages and is presented as a three-dimensional CD-ROM. Taking out the record will be an enjoyable experience.